by Benji | May 20, 2021 | Effects, Inner Circle
This week I want to share a really neat book test idea that came to me while I was writing up last week’s ACAAN content. Imagine this… Your audience chooses a book from your shelf. You tell them they’re going to use the book to pick a card, in a totally fair way. ...
by Benji | May 17, 2021 | Audio Training, Inner Circle
When I interviewed Danny Goldsmith for the ‘Of Sleights and Men’ podcast, he said something really interesting that I wanted to ‘zoom in on’ for my Inner Circle members. I think you’ll find this interesting too… I also discuss: The one thing magicians take for...
by Benji | May 13, 2021 | Inner Circle, Thinking Differently
Below we’ll show you a simple method used by the world’s best advertisers that can help you find the best magic…fast. What’s the method? Three words: Vertical & horizontal testing. Let’s unpack that for a minute,...
