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Why don’t more magicians do this?

Hey. In this audio training, I talk about the one thing that almost all other ‘art’ forms study—but I rarely see magicians do.  (one exception is the great Rene Lavand.) Doing this can massively increase the strength of your routines.  I also discuss… The most basic,...

Jamy Ian Swiss on Dai Vernon

One of the most heavily debated figures in magic is without a doubt: Dai Vernon.  While people often discuss his ‘true’ character, there’s no debating this—Dai Vernon changed magic forever.  Here’s a quote that originated from him that we mention a lot:  “If you want...

Jason Ladanye’s Top 5 Magic Books

Hey innovators,  Recently we interviewed Jason Ladanye. For those of you that don’t know:  Jason Ladanye is a professional, award-winning sleight-of-hand entertainer—who has performed card magic around the world for the last twenty years. As usual, we grabbed him for...

The hidden benefits of YouTube Magic

  In this audio training, Benji talks about the hidden benefits of YouTube magic… (even though most people HATE to talk about this…)  Also discussed: *The real reason people watch YouTube magicians (it’s not even about the ‘magic’) *Why so many respected...

My fangirl moment (Benji on Steven Bridges)

Hey innovators,  In this audio training, I discuss my ‘fangirl moment’ with magician Steven Bridges, and what it reveals about good magic… Also discussed: How to have good ideas on ‘autopilot’  Why shopping for cars is the perfect analogy for creating new magic...