by Benji | Mar 15, 2021 | Inner Circle, Thinking Differently
Don’t shoot us yet. Here’s how you can morally and ethically ‘steal’ magic methods… Now, this approach doesn’t work every time—but it’s so powerful, it’s worth it. First of all, let’s suppose you have a desired effect. That’s your ‘problem’—figuring out a method to...
by Benji | Mar 5, 2021 | Inner Circle, Thinking Differently
In this email, I’ll explain what it means to ‘rack the shotgun’ and why it can be the key to giving incredible group performances. First, a true story: There was a teenager who we’ll call ‘Dave’ who at age 17 dropped out of high school, hitchhiked to Vegas, and...
by Benji | Feb 26, 2021 | Inner Circle, Thinking Differently
We love business. One of the biggest things you learn in business is to drive right to the root of every problem and start there. Here’s a problem many business people run into: You’re trying to offer someone a REALLY good deal, but they can’t see it...
by Benji | Feb 12, 2021 | Inner Circle, Thinking Differently
Howdy folks. Here’s an interesting thought for today’s ‘Thinking Differently’ thought… It’s commonly accepted that people are the sum total of the 5 other people they spend the most time with. In other words—YOU are a result of the people you spend the most...
by Benji | Jan 20, 2021 | Inner Circle, Thinking Differently
Hey, Jacob here. Are you excited to get thinking differently, my fellow innovators? (that didn’t quite come out as cool as I wanted it to) Anyhow… As we promised today is the day we try to blow your minds! The quote we chose for today comes from none other but the...
by Benji | Jan 20, 2021 | Inner Circle, Thinking Differently
If you’ve ever gotten into copywriting, you’ll know that there’s a simple formula that all writers learn: AIDA Sounds like an STD, but it isn’t, in fact- it’s very interesting… Here’s what all the letters stand for: A- Attention I- Interest D- Desire A- Action Let’s...
